A home furnishing brand based in Shenzhen mainly deals in medium and large-sized furniture such as sofas and dining tables, with an annual sales volume exceeding 80 million RMB. As an Amazon seller on the US marketplace, it faces three core pain points:

A home appliance enterprise based in Foshan mainly sells large home appliances such as refrigerators and washing machines, and operates across multiple European marketplaces including Amazon, eBay and MediaMarkt.

A 3C digital brand based in Guangzhou mainly sells high-value products such as projectors and monitors, operating on both US and European marketplaces with a hybrid model combining FBA and third-party overseas warehouses.