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中文|English
How to boost competitive advantages on self-pickup order platforms such as Wayfair and Home Depot through effective logistics solutions!
Category：Overseas Warehouse Cases Date：2026-05-27 22:25:37
The company mainly engages in home fitness equipment, with walking treadmills as its core product. It entered the cross-border e-commerce industry in 2017. Supported by robust and professional operational capabilities, and amid the sharp surge in online shopping demand driven by the U.S. pandemic in 2020, it quickly achieved economies of scale and secured a stable market share in this niche segment. It is a young enterprise focusing solely on cross-border e-commerce.
Well-known Fitness Equipment Seller Based in Jiangsu
The company mainly engages in home fitness equipment, with walking treadmills as its core product. It entered the cross-border e-commerce industry in 2017. Supported by robust and professional operational capabilities, and amid the sharp surge in online shopping demand driven by the U.S. pandemic in 2020, it quickly achieved economies of scale and secured a stable market share in this niche segment. It is a young enterprise focusing solely on cross-border e-commerce.



Industry: Fitness Equipment
Product Overview: Walking treadmills (standard home models): Model 37 & Model 40
Product Features: Medium-to-large goods with a single unit weight of approximately 29KG; container loading capacity is around 500 units per container
Average Customer Unit Price: 150usd-250usd
Jupiter Global Solutionss
Enterprise Challenge 1
This e-commerce enterprise operates across multiple platforms including Amazon, Wayfair and Home Depot. However, logistics models vary across different platforms and regions, and the seller lacks a comprehensive logistics solution tailored for multi-platform operations.
Jupiter Global Value 1
Jupiter Global has integrated with dozens of overseas e-commerce platforms including Amazon, Wayfair, Walmart, Home Depot and Overstock, providing merchants on these platforms with solutions to their logistics and delivery challenges. Therefore, to meet the client’s multi-platform fulfillment requirements, Jupiter Global customizes exclusive, end-to-end logistics plans tailored to the logistics models and stocking characteristics of each individual platform, enabling the client to resolve all overseas multi-platform inventory preparation and order shipping issues in one stop.
Enterprise Challenge 2
High last-mile logistics costs force merchants to raise product prices to maintain profit margins. However, higher unit prices hurt sales volume, creating a bottleneck that limits revenue growth.
Jupiter Global Value 2
On Wayfair, product retail prices are set by the platform, which also covers last-mile delivery fees. For this reason, most sellers adopt a one-size-fits-all stocking strategy across the U.S., shipping inventory solely to West Coast warehouses where first-mile logistics costs are the lowest.
Nevertheless, the platform determines front-end retail prices based on the combined total of the seller’s B2B wholesale supply price plus last-mile delivery expenses. Unbalanced inventory distribution will directly affect how the platform sets retail prices, and ultimately drag down sales volume.
Jupiter Global leverages its last-mile delivery resources to calculate clients’ full-chain logistics costs and simulate corresponding retail prices. By refining integrated first-mile and last-mile logistics solutions, we cut overall operating costs, allowing clients to lower their selling prices and boost sales performance.
Enterprise Challenge 3
The layout of overseas warehouses lacks planning and is unreasonable.
Jupiter Global Value 3
Leveraging digital technology, Jupiter Global generates national order heat maps across the United States for sellers, enabling clients to accurately grasp order volume distribution and serve as a reliable reference for inventory planning. For this client, Jupiter Global further factors in international first-mile logistics costs to calculate the logistics cost threshold for different warehouse layouts and analyze the total logistics cost per unit. Data-driven decisions are made to optimize inventory allocation, effectively boosting sales and breaking through growth bottlenecks while achieving minimum overall costs.
Seller Feedback
-50%
Reduced Total Logistics Costs
+60%
Inventory Allocation Accuracy Rate
+35%
Higher Sales Volume

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